| Author wants San Antonians to get fit
A San Antonio fitness buff and author is taking his message public this month, launching a campaign to get more people to make exercise part of their daily routine. Bob Brinkmann is a man on a mission, and he practices what he preaches. After a lifelong love affair with fitness and 20 years in the Army, he wrote the book "Fitness Timer," a daily log and manual to keep exercise top of mind. It has information on everything from strength training to nutrition. "I do believe very strongly in health and fitness," Brinkmann said. "I like everyone around me to be fit. I find that people are happier and they can do a lot more activities, not only as a family, but individually as well." Brinkmann has partnered with local gyms like Lifetime Fitness and Sports and Nutrition stores.
The Junior League Launches Third Annual Childhood Obesity And ...
The Association of Junior Leagues International Inc. (AJLI) will launch its third annual Junior Leagues' Kids in the Kitchen education initiative on childhood obesity and nutrition this March, in conjunction with National Nutrition Month in the U.S. and Canada. The well-established initiative, which helps communities across four countries address the consequences of childhood obesity and poor nutrition, will continue to help youngsters learn about healthy eating and involve them in the preparation of their own meals and snacks. Exclusive kids media partner, Cartoon Network, will support the program with on-air public service announcements, League-wide distribution of grassroots event-activation kits and an online animated educational game tied to the network's "Get Animated" pro-social platform.
Beverage Creations Inc. Taps Kohnstamm Communications to Mount ...
ST. PAUL, Minn. - (Business Wire) Beverage Creations, Inc. (PINK SHEETS: BVRG), a hydration technologies corporation based in St. Paul, MN, announced today it has chosen Kohnstamm Communications as its public relations agency for the national launch of its new water and inhalable oxygen product "bio2TONIC." The Minnesota-based PR agency, a powerhouse in creating effective national marketing programs for innovative food and beverage companies, will drive consumer interest through digital PR, word of mouth marketing, event marketing and traditional media relations approaches aimed at sports, health, lifestyle and nutrition interests. "When it comes to product PR and creating buzz around products new to the marketplace, this is the one agency I wanted in my corner," said Bob Wieden, CEO of Beverage Creations, Inc.
Study Spotlights 'Exercise-Friendly' Day-Care Centers
"Childhood obesity is an epidemic that threatens the future health of our nation. We know that about 57 percent of all 3- to 5-year-olds in the United States attend child-care centers, so it's important to understand what factors will encourage them to be more active, and, hopefully, less likely to become obese," study co-author Dianne Ward said in a statement. Ward is director of the intervention and policy division in the nutrition department at University of North Caroline at Chapel Hill School of Public Health. In their study, Ward's team evaluated the physical activity levels of children at 20 child-care centers in North Carolina. They found that children did more moderate and vigorous physical activity if the child-care center: had more portable play equipment, such as balls, jump ropes, hula hoops and riding toys; offered more opportunities for indoor and outdoor active play; and provided physical activity training and education for staff and students.
Low-Calorie Sweeteners Are Helpful In Weight Control, Confirmed By ...
A recent review of the scientific literature concluded that low-calorie (or no-calorie) sweeteners may be of help in resolving the obesity problem. Although they are not magic bullets, low-calorie sweeteners in beverages and foods can help people reduce their calorie (energy) intakes. "Low-calorie sweeteners reduce the energy of most beverages to zero and lower the energy density of many foods," said study co-author, Dr. Adam Drewnowski, Director, Center for Public Health Nutrition at the University of Washington. "Every dietary guideline these days tells us to bulk up, hydrate, and consume foods with fewer calories but more volume."
The study by Bellisle and Drewnowski, published in the European Journal of Clinical Nutrition, evaluated a variety of laboratory, clinical and epidemiological studies on low-calorie sweeteners, energy density and satiety.
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